2023. UI. UX. Web Design.

UOC. Matricula corporativa

La página que muestra las empresas asociadas al servicio de inscripción de empresas es actualmente poco atractiva visualmente y su arquitectura de la información es confusa. Esto da lugar a una mala experiencia de usuario y puede hacer que los usuarios pasen por alto información importante sobre las empresas asociadas. La Universidad necesita mejorar el estilo visual del sitio y reorganizar su arquitectura de la información para crear una mejor experiencia de usuario.

(Prototipo del rediseño)

About the challenge

The page displaying companies associated with the business registration service is currently visually unappealing and its information architecture is confusing. This results in a poor user experience and may cause users to overlook important information about the associated companies. The University needs to improve the visual style of the site and reorganize its information architecture to create a better user experience.

Goal

Identify users' weaknesses, motivations, and behaviors when using the page that displays partner companies and offer recommendations for improving the visual style and information architecture.

Methodology

Benchmarking
Card sorting
Information architecture analysis
Visual design review
Redesign proposal and prototyping using Figma.

Conclusion

The proposal consists of eliminating the different subpages that made up the section, as they were redundant and caused confusion for people consulting the data. It is proposed to create a system of tags with the different sectors of the associated companies, together with a system of files showing the key data of the companies (logo, name, sector) and a filtering system to help visitors find the information they want.