Work samples

My primary role has involved leading the redesign of the studio’s visual identity with a strong focus on UX/UI principles, ensuring a cohesive and user-centered experience across all touchpoints. I have also overseen the end-to-end development and management of its responsive website, prioritizing usability, accessibility, and performance. This includes ongoing maintenance, SEO optimization, performance tracking through analytics (G4A), and the delivery of actionable insights through regular reporting.

My role as a UX/UI Designer at Besptrice involved adapting the platform’s multiple touchpoints—including the app, responsive website, and Chrome extension—to align with the brand’s new visual identity. Working primarily with Figma, I focused on delivering a consistent, user-centered experience across all channels, ensuring usability, coherence, and visual clarity. Additionally, I conducted usability testing with users and performed heuristic evaluations to identify pain points and propose data-driven design improvements.

At Brickbro, I was involved end-to-end in the creation of the platform’s matching service—designed to connect buyers with ideal properties through machine learning. From a UX perspective, I conducted competitive research and analysis to identify strengths, gaps, and opportunities within the market, helping shape a differentiated and user-centered product strategy. I designed user flows and interfaces, and defined the behavior of key components through a scalable design system, ensuring consistency, usability, and alignment across the platform.

In my role at the Universitat Oberta de Catalunya (UOC), I contributed from a UX and strategic perspective, focusing on content analysis and benchmarking to improve the corporate enrollment experience. I mapped and evaluated user flows to identify friction points, unmet user needs, and optimization opportunities. These insights informed strategic recommendations aimed at enhancing usability, content clarity, and conversion across the enrollment journey