2023. UI. AR.

Brickbro AR Instagram filter

Instagram filter for the 2023 christmas campaign.

Overview

Brickbro is developing a Christmas-themed advertising campaign for 2023. They want to create a filter that can be used as a viral challenge for Christmas, and with which to create content for their social media channels.

Goal

Develop an test augmented reality filter with Meta Spark that works using facial detection and functions like a roulette.

Role

UX / UI Designer

Tools

Figma, Meta Spark

Timeline

December 2023

Methodology

Research
Definition
Conceptualisation and design of the experience
Development with Meta Spark
Testing

First version

His face is pixelated upon request

Final version

You can visit and use the filter at: https://www.instagram.com/ar/874967597665460/

Google Sites

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